National Broadcasting SVOD Platform
Fragmented input: A regional broadcaster operated separate systems for content encoding, streaming delivery, subscription billing and audience measurement. Subscriber churn exceeded industry benchmarks and the technical team spent disproportionate effort maintaining integrations between disconnected tools.
Composition method: NEXLIFY assembled an end-to-end SVOD infrastructure with unified content management, adaptive bitrate streaming, integrated subscription billing and consolidated analytics. Content ingestion, delivery and subscriber lifecycle were joined at a shared data layer with single-dashboard visibility.
Work performed: Custom streaming architecture, DRM integration, payment gateway composition, mobile and smart TV application development, and migration of 45,000 existing subscribers without service interruption.
Clarified outcome: Subscriber retention improved by 340% within twelve months. Technical maintenance overhead reduced by 60%. Content performance analytics enabled data-driven programming decisions for the first time.
